BECOME A

POWERHOUSE RAINMAKER 

ON YOUR SCHEDULE, ANYTIME & ANYWHERE!

ONLINE BUSINESS DEVELOPMENT TRAINING & COACHING PROGRAM FOR BUSY PROFESSIONALS

CREATED BY EXPERIENCED ATTORNEYS, BUSINESS DEVELOPERS, & CERTIFIED COACHES

ON-DEMAND E-LEARNING PLATFORM ACCESSIBLE ON YOUR SCHEDULE – ANYTIME & ANYWHERE

FEATURES 12 MONTHLY MODULES LOADED WITH VIDEO LESSONS, TOOLS, WORKSHEETS, & ACTION STEPS

HELPS YOU LEARN EVERY KEY RAINMAKING SKILL & BEGIN ACHIEVING RESULTS FAST

THIS PROGRAM IS FOR YOU IF

you are a busy ATTORNEY ○ ACCOUNTANT  FINANCIAL ADVISOR ○ CONSULTANT & you want to

GET & KEEP MORE OF YOUR IDEAL CLIENTS

MAKE NETWORKING WORK FOR YOU

 GET RECOGNIZED & PROMOTED AT WORK

BUILD A PORTABLE BOOK OF BUSINESS

GET MORE WORK FROM EXISTING CLIENTS

COMPREHENSIVE 12-MONTH CURRICULUM

You Get Everything You Need to Become a Successful Rainmaker, from Start to Finish!
ZERO Prior Business, Marketing, or Sales Experience Needed.

Each Module, unlocked & delivered to you monthly, is packed with Video Lessons, Action Steps, Tools, & Worksheets!

Module 1:
SET YOUR FOUNDATION FOR SUCCESS
Critical Foundation for Successful Rainmaking and Setting Business Development Goals
Module 2:
ATTRACT YOUR BEST CLIENTS
Proven Strategies to Attract Your IDEAL Clients (Not Just Any Clients)
Module 3:
DISTINGUISH YOURSELF FROM THE CROWD
How to Distinguish Yourself from Others & Boost Your Credibility
Module 4:
MAKE NETWORKING WORK FOR YOU
How to Strategically Network Like a Pro (What To Do Before, During, and After Networking)
Module 5:
BUILD PROFITABLE RELATIONSHIPS

Transformative Relationship Building Process to Turn Your Contacts into Profitable Relationships

Module 6:
SAVVY & SUBTLE SELF-PROMOTION

Strategies for Savvy and Subtle Self-Promotion to Effectively Market Your Expertise

Module 7:
RAINMAKING COMMUNICATION
Advanced Communication Tips and Techniques for Effective Rainmaking Conversations
Module 8:
STRATEGIES TO MASTER THE “ASK”
Effective Strategies to Ask for Business without Feeling Salesy, Pushy, or Uncomfortable
Module 9:
CREATE A PROCESS TO WIN THE WORK

Develop a Personalized Step-by-Step Business Development Process that Works for You

Module 10:
RETAIN YOUR CLIENTS LONGER

What Makes Clients Stay, Pay & Refer & How to Get More Work from Existing Clients

Module 11:
LEVERAGE LINKEDIN & SOCIAL MEDIA
Get the Most Out of LinkedIn and Other Social Media Platforms
Module 12:
DESIGN YOUR RAINMAKING ROADMAP
How to Create an Ongoing Rock-Solid Rainmaking Action Plan

PROGRAM FEATURES

Designed with the Busy Professional in Mind, These Program Features Will Help You Stay Focused, on Track, and Achieving Results Fast!

EXTENSIVE BUSINESS DEVELOPMENT CURRICULUM

Our robust business development curriculum is at the core of our program. LEARN MORE +

ONLINE & ON-DEMAND RAINMAKING VIDEO LESSONS

Each Video Lesson is packed with proven rainmaking strategies and is only 5-10 minutes long. Click LEARN MORE to watch sample videos now. LEARN MORE +

BUSINESS DEVELOPMENT ACTIVITIES TRACKER

This powerful tool will help you stay focused on your goals so you can start seeing results fast. LEARN MORE +

CONCRETE AND PRACTICAL BUSINESS DEVELOPMENT TOOLS

Our extensive library of rainmaking tools is designed to keep moving you forward at all times. LEARN MORE +

STAY-ON-TRACK REMINDER EMAILS

Our regular email reminders are designed to keep you motivated, inspired, focused and challenged. LEARN MORE +

MONTHLY GROUP RAINMAKING COACHING CALLS

Address any issues that are keeping you from reaching your goals, stay focused, learn from your fellow Academy members. LEARN MORE +

PROGRAM FACULTY

As Experienced Attorneys and Certified Executive Coaches, our Faculty Members Bring Years of Industry Experience and Coaching Expertise!

20/20 Leadership Group’s Rainmaking Academy is an e-learning coaching program that transforms professionals into powerhouse rainmakers. The Rainmaking Academy is the brainchild of Yuliya LaRoe, Esq., CPC, and Marla Grant, Esq., CEC, co-founders of 20/20 Leadership Group, an international coaching and consulting firm focused on helping leaders and professionals in law and other industries reach new levels of success.

YULIYA LAROE - ADVISOR - BUSINESS DEVELOPMENT FOR LAWYERSYuliya LaRoe, Esq., CPC

Business Development Coach | Co-Founder of 20/20 Leadership Group 

As a certified coach and experienced attorney and business developer, Yuliya transforms professionals who have no business or marketing experience into successful rainmakers. Using a proprietary Relationship-based Rainmaking Framework, Yuliya helps professionals engage high-level business and corporate clients, by developing a systematic approach that is based on their unique leadership and rainmaking behavioral profile. Prior to helping professionals, Yuliya practiced law at a major international firm for nearly 10 years as counsel for numerous Fortune 500 Companies. Yuliya holds a law degree from USC Law School and is credentialed as a Certified Professional Coach through the Institute for Professional Excellence in Coaching.

For more information, visit www.2020lead.com/yuliya-laroe.

MARLA GRANT - ADVISOR - BUSINESS DEVELOPMENT FOR LAWYERSMarla Grant, Esq., CEC

Business Development Coach | Co-Founder of 20/20 Leadership Group

As a certified coach, experienced attorney and former division Vice President of a global company, Marla helps lawyers, accountants, and other professionals become successful business developers and accelerate career and partnership promotions. She has successfully transitioned into leadership and been in the business of relationship building throughout her professional career. After a successful career as a litigator, she became a division Vice President of a leading global technology provider where she oversaw client retention through strategic relationship management. She later transitioned out of management to help professionals maximize their success. She holds a law degree from Boston University School of Law and is certified as an Executive Coach through the Center for Executive Coaching.

For more information, visit www.2020lead.com/marla-grant.

TESTIMONIALS

These Are Just Some of the Outcomes You Can Look Forward to Achieving!

“I am thrilled to have just brought in new business representing a Fortune 500 company in several matters!”

“I walked into their business development training ‘blind’, so to speak, and after having experienced their solid rainmaking curriculum and coaching, now I can see.  The sessions are high impact, game changing learning experiences for lawyers like me trying to effectively broaden my network and generate business.  I am thrilled to have just brought in new business representing a Fortune 500 company in several matters!”  – Craig Salner, Esq. | Partner,  Clarke Silverglate, P.A.

“I got two new business clients!”

“After doing just one of the relationship building exercises, I got two new business clients!”  Tammi Calarco, Esq. | Founding Partner, Tammi A. Calarco, P.A.

“What I found most valuable is how the program helped me change my mindset about business development and I’ve just brought in my first piece of business to my firm! Not only have they helped me overcome internal obstacles that have held me back in the past, but their strategies and approaches have made goals that once felt overwhelming now doable.”
Zakarij N. Laux, Esq. | Attorney, Bast Amron LLP
“I was most impressed by how, in the span of an hour, they were able to provide clear and practical strategies on how I could develop my business as a lawyer and strengthen my most important professional relationships.”
Jamie Bigayer, Esq. | Associate Attorney, Carlton Fields
“As attorneys themselves, Yuliya and Marla offered tangible guidance and strategies that can be implemented right away to develop relationships and clients. I have already started using one of the tips that they taught us and have found that it helps me to more effectively communicate how I can assist potential clients.”
Jennifer C. Erdelyi, Esq. | Founding Partner,, Jennifer C. Erdelyi, P.A.
“Everything I do now – from choosing which networking events to attend, to who to connect with, to how best to introduce myself and describe my practice areas – has become so much more focused, strategic and productive.”
Bobbi Meloro, Esq. | Attorney
“As any litigator, my practice is quite varied and most of my clients are corporate entities from various industries. Finding new clients has proven to be a challenge as I didn’t have a clear strategy on where to meet these prospective clients or how to successfully develop relationships that would lead to business. Marla and Yuliya helped me identify several great corporate niches where I could focus my business development efforts and shared concrete strategies for connecting and building strong and mutually beneficial relationships with contacts and prospective clients. Thank you!”
Doris Negrin, Esq. | Of Counsel, Rumberger, Kirk & Caldwell
“I met Yuliya LaRoe and Marla Grant at a workshop they led on business development for women lawyers. I was really impressed by what they shared and decided to hire them to help me grow my practice. In the six months of working with Yuliya as my coach my networking efforts became much more strategic, got several client referrals, and also negotiated a substantial raise to my salary and a commission-based component that rewards me for bringing new cases. This is the first time in my life that I feel so confident, reenergized and financially secure! Thank you ladies!”
Beth M. Feder, Esq. | Attorney, The Winston Law Firm

MEMBERSHIP LEVELS

CHOOSE THE MEMBERSHIP LEVEL THAT SUITS YOU BEST

4-MONTH ACCESS

Ideal for self-motivated professionals looking to get going fast in the four business development areas most critical to rainmaking success and jumpstart their progress within a matter of weeks!

  • Immediate 24/7 ON-DEMAND Access to Modules 1-4:
    • Module 1 > SET YOUR FOUNDATION FOR SUCCESS
    • Module 2 > ATTRACT YOUR BEST CLIENTS
    • Module 3 > DISTINGUISH YOURSELF FROM THE CROWD
    • Module 4 > MAKE NETWORKING WORK FOR YOU
  • 4-Month Video Curriculum
  • Assignments, Worksheets, & Tools
  • BD Activities Tracker
  • Stay-on-Track Email Reminders

(Total Package Value $1,997)

REGULAR TUITION:

ONE-TIME PAYMENT IN FULL OF

$597

SIGN ME UP! >>

12-MONTH ACCESS

Ideal for motivated self-starters looking for comprehensive practical and proven rainmaking strategies to create a winning business development process on their own! If you have a strong sense of self-motivation, this is for you!

  • 12-Month Video Curriculum
  • Assignments, Worksheets, & Tools
  • BD Activities Tracker
  • Stay-on-Track Email Reminders
  • ON-DEMAND Access Every Month
  • Access to ALL NEW Content*

* All new content developed during the 12-month subscription period.

(Total Package Value $3,997)

REGULAR TUITION:

ONE-TIME PAYMENT IN FULL OF

$997

(Payment Plan Is Available
on the Checkout Page)

SIGN ME UP! >>

12-MONTH ACCESS

Ideal for professionals committed to achieving rainmaking success with a comprehensive on-demand curriculum of proven business development strategies and personalized support from master coaches to help you go further faster!

  • 12-Month Video Curriculum
  • Assignments, Worksheets, & Tools
  • BD Activities Tracker
  • Stay-on-Track Email Reminders
  • ON-DEMAND Access Every Month
  • Access to ALL NEW Content*
  • PLUS Monthly 60-Minute Group Rainmaking Coaching Calls (2 Calls per Month)

* All new content developed during the 12-month subscription period.

(Total Package Value $5,497)

REGULAR TUITION:

ONE-TIME PAYMENT IN FULL OF

$1,797

(Payment Plan Is Available
on the Checkout Page)

SIGN ME UP! >>

OUR 60-DAY GUARANTEE

Try the Rainmaking Academy for 60 days. If you don’t get the value you expected, we’ll issue a full refund. 

Obviously, we think the Rainmaking Academy is the best online business development coaching program available. But, we’ll admit – we are a little biased.

Since we believe so strongly in the value we deliver, we are willing to take the risk off of you and put it all on us by offering a 60-day 100% satisfaction money-back guarantee. If within your first 60 days in the Rainmaking Academy you feel that you did not receive the value you expected, then let us know within the first 60 days of your purchase and we will refund your full purchase price.

Here’s how it works: Complete all of the coursework for the first two monthly modules, which includes watching each of the video lessons and completing the action steps, exercises, downloadable worksheets, tools, and other materials in links provided. If you don’t feel that we have delivered the value within those modules, send us an email within 60 days of the date of your purchase to info@2020lead.com attaching your completed coursework materials for the first two modules to show us that you gave it a go and let us know what didn’t work for you so we can learn and improve. Once we receive your completed course work, you will get a swift and complete refund.

PLEASE NOTE: The refund period of 60 days is firm and will not be extended in order for us to stay in integrity with our commitment to the other Rainmaking Academy members.

FREQUENTLY ASKED QUESTIONS

The Rainmaking Academy is an innovative, convenient and effective online business development training and coaching program designed specifically for busy professionals like lawyers, accountants, financial advisors, consultants and others in the professional services industries who want to develop the rainmaking skills critical to their ongoing career success on their own time.  This training and coaching program is for professionals who are already extremely capable of delivering their services and are now ready to take a more active role in developing business. Although this program will require time, attention, energy and commitment, you get to control when, where and how you do it!

We know your time is limited and extremely valuable. So it was critically important to us to design a program that maximized your time. And we believe we succeeded!

With the Rainmaking Academy, you are in charge! You get to control when, where and how you learn to become a successful rainmaker.

Here is how it works: If you choose the Quickstart Membership Level, you will receive an email giving you immediate access to the first four modules (Module 1 > SET YOUR FOUNDATION FOR SUCCESS, Module 2 > ATTRACT YOUR BEST CLIENTS, Module 3 > DISTINGUISH YOURSELF FROM THE CROWD, Module 4 > MAKE NETWORKING WORK FOR YOU). And if you choose the Fundamental or Premium Membership Levels, as soon as you make this investment in yourself, you’ll receive an email with your Rainmaking Academy username and password and will be able to begin working on Module 1 – Set Your Foundation for Success – right away. And then each month (or every 30 days to be exact), you’ll get access to the next module. And don’t worry – you won’t miss it because we’ll send you an email letting you know your next module is unlocked.

All of the training modules are packed with video lessons, tools, assignments, and action steps – everything you need to become a powerhouse rainmaker. And if you are a Premium level member, then you’ll join us twice a month for our 60-minute Group Coaching and Accountability Calls where we’ll cover content, answer questions, provide hot seat coaching, and more. 

The only catch? You really need to do the work and watch the Video Lessons, complete assignments, and participate in the Group Calls (otherwise it’s not much of an accountability program, is it?).

The founders of 20/20 Leadership Group, who are experienced attorneys and certified professional coaches, Yuliya LaRoe, Esq., CPC, and Marla Grant, Esq., CEC, are the creators of the Rainmaking Academy. They know firsthand what it’s like to be a busy professional juggling a ton of pressures with very limited time so they designed an online program to make the rainmaking learning experience more convenient, accessible and affordable. No need to stress about traveling to or missing a live training because you get to decide when and where you learn each module. To learn more about the Academy creators, click here.

Our comprehensive 12-month signature business development curriculum is covered in the Video Lessons. Each video is packed with proven strategies and best practices necessary to develop a winning process and structure to successfully distinguish yourself from others, identify the right opportunities, expand your network, build profitable relationships, and develop a strong book of business. A sampling of the types of topics covered are:

  • Qualities and Habits of Successful Business Developers
  • Overcoming Procrastination
  • Creating a Marketing and Business Development Action Plan
  • Finding Time for BD and Dealing with Overwhelm
  • Identifying Profitable Niche(s)
  • Creating Ideal Client Profile(s)
  • Identifying Referral Sources
  • Determining Your Networking Style
  • Identifying Your Most Productive Networking Activities
  • Crafting Your Winning Elevator Pitch
  • Identifying Your Social Capital (Prospective Clients, Influencers, Connectors, and Referral Sources within the Firm and Externally)
  • Relationship Strengthening Action Plan & Tracking
  • Creating Your Personal Brand
  • Determining Your Most Effective Marketing and Self-Promotional Methods
  • Mastering the Ask and Overcoming Objections
  • Identifying and Pursuing Cross-Selling Opportunities
  • Identifying New Business Opportunities with Existing Clients
  • And much more
Designed specifically for busy professionals, each Video Lesson is only about 5-10 minutes long. We recognize that your time is limited so we’ve intentionally designed this business development training to be delivered in short increments so that you can realistically incorporate it into your busy schedules and which means less time away from billable work. We also know that the best results will come when you get to focus more on taking action rather than listening to lengthy lectures. That’s why each Video Lesson contains practical strategies and ends with 2-3 specific action items allowing professionals to put what they’ve learned into action immediately and begin seeing progress fast.
Each Training Module, released monthly (except for the Quickstart Membership Level which provides immediate access to the first four modules), includes practical tools and worksheets that accompany the Video Lessons. Our extensive library of rainmaking tools, templates, worksheets, and processes follows our robust business development curriculum and is designed to keep moving you forward at all times. Recognizing that business development can sometimes feel overwhelming, we deliver the tools to you in “bite-sized” chunks to make it doable to integrate into your busy schedules. You will have a chance to: create your own networking introduction using our proven Winning Elevator Pitch Formula; identify your best prospective clients and where to find them with our Ideal Client Profile Worksheet;  transform your contacts into profitable relationships with our signature Relationship Strengthening Process; and much more.
The curriculum is delivered over a period of 12 months via 12 monthly Training Modules unlocked every 30 days from the date you sign up for the program, unless you choose the Quickstart Membership Level (in which case you get immediate access to the first four modules).

Why 12 months? Because 20/20 Leadership Group’s Rainmaking Academy is not just about sharing information – it’s about helping you achieve real results, get clients, and begin building your book of business in a consistent and sustainable way. Based on our extensive experience of helping dozens and dozens of professionals just like you become successful rainmakers, 12 months is what it takes for you to not only learn “new information,” but also to put it into action and develop a process so that you can bring in new business time after time.

For that reason, our entire robust business development training is delivered over 12 months in “bite-sized” chunks to make it doable to integrate into your busy schedules, which means less time away from billable work. We cover a ton of content. Because the program is online, you get to do it on your own schedule. Learning how to become a skilled rainmaker takes time and there are components and skills that should be honed in a particular order, which is why each module of materials get released one month at a time.

The Group Rainmaking Coaching Calls are held twice a month and are specifically designed to help you and your fellow Rainmaking Academy members address any issues that are keeping you from reaching the growth goals you’ve set, stay focused, be accountable and remain on track to achieve the business development goals you are working towards.  The Group Calls, led by your program leaders, will help you increase performance and productivity and work through any opportunities and challenges that come up.

Join the Group Coaching Call and ask your questions live or email your questions ahead of the call and tune in to hear the answer. 

Have to miss a Group Coaching Call? No problem – the Group Calls will be recorded and made available for you to listen at your convenience.

The bottom line: we want to make sure that you get the support you need!

Group Coaching Calls are included in the Premium membership level.

We all lead demanding, crazy, busy lives. Trust us, we know! But the truth is… you DO have time.

We all have the same 24 hours in a day… and as a professional, your job is to maximize the return on every hour spent.

So many professionals tell us how tired they are of feeling that they are not in control of their schedule or their career with the never-ending deadlines and work demands. Having your own clients in a portable book of business gives you the influence, freedom, and control you want. And of course, making more money never hurts.

Well, the Rainmaking Academy gives you everything you need to start seeing results fast! And it is designed to support learning at your own pace – remember it’s all online and it’s available to you 24/7. 

Do you need to be spending loads of time on it? If you can, go ahead. But it’s not necessary. The bottom line is if you spend just 1-2 hours a week on the program, you’ll be further ahead than when you started, producing real results.

The Rainmaking Academy is more effective than traditional training methods not only because it is designed specifically for busy professionals, but also because the extensive online content and curriculum delivered is applied and reinforced “offline” when the Academy participants get the chance to apply new skills, strategies and techniques “on the job”. For those who really want to turbocharge their learning experience and see more dramatic results, they get additional support in the group and/or private rainmaking coaching calls with professionally certified coaches who have specific expertise and experience in the professional services industry.

Yes, we do! We believe so strongly in the value we deliver in the Rainmaking Academy, so we are willing to take the risk off of you and put it all on us by offering a 60-day 100% satisfaction money-back guarantee. If within your first 60 days in the Rainmaking Academy you feel that you did not receive the value you expected, then let us know within the first 60 days of your purchase and we will refund your full purchase price.

Here’s how it works: Complete all of the coursework for the first two monthly modules, which includes watching each of the video lessons and completing the action steps, exercises, downloadable worksheets, tools, and other materials in links provided. If you don’t feel that we have delivered the value within those modules, send us an email within 60 days of the date of your purchase to info@2020lead.com attaching your completed coursework materials for the first two modules to show us that you gave it a go and let us know what didn’t work for you so we can learn and improve. Once we receive your completed course work, you will get a swift and complete refund.

Please note that the refund period of 60 days is firm and will not be extended in order for us to stay in integrity with our commitment to the other Rainmaking Academy members.

Professionals who have used our proven strategies and systems have secured new referral sources, new dream clients, become promoted to partnership, hit big income goals, turned their contacts into clients, and landed opportunities bigger than they imagined possible for themselves. And we are confident that those results and more are all possible for you too and we are going to give you the step-by-step system and tools to help you get there. 

But here is the thing: YOU are in charge of how soon it will happen for you. Your Rainmaking Academy membership is like a gym membership: you get the best value and biggest results if you commit and do the work! 

There’s no question that you will get concrete, practical and proven business development strategies and tactics. Now how much effort you dedicate to this program and what you do with the knowledge you get is entirely up to you.

Our hope for you is that you will take everything that we help you create, including the action plans we’ll develop, and begin taking action immediately. Because that is the only way to get results. 

Think of the Rainmaking Academy and us as your “personal trainers” helping you month after month get all that you need to land new opportunities, clients, and referrals. We are rooting for you!

Yes, it is (if you are paying U.S. taxes)!  Treasury Regulations of the U.S. Internal Revenue Code allow you to deduct your tuition from your taxes (26 CFR 1.162-5(a)(1) & (2)).

If you live and pay taxes outside of the U.S., please be sure to check with your tax advisor as you may be entitled to tax-related benefits or incentives in connection with your Rainmaking Academy tuition. 

Have more questions? We’ll be happy to answer!

Email Us Today

Or Call Us at (786) 520-6073